Novempurr is a new initiative launched by Purina One, in partnership with Animal Welfare League Australia, to raise awareness of cat health and wellbeing.
During Novempurr we are calling on all cat owners to check-in on their cat’s health by learning the six visible signs of a healthy cat and the positive impact advanced nutrition can have on their overall health and wellbeing.
By making small changes to your cat’s nutrition this month, you could help improve their digestion, skin and coat, and levels of energy and vitality.
WHY DID WE LAUNCH NOVEMPURR?
People regularly talk about their own health, but pet health and wellbeing shouldn’t be forgotten – they’re part of the family, after all.
With Purina research showing two-thirds of cat owners are concerned about the health of their cats, we’ve partnered with our friends at Animal Welfare League Australia to promote cat health and wellbeing, and help owners feel more confident about their cat’s health.
We are jointly committed to improving the lives of pets, and recognise that it’s small changes like diet that could make a big difference to a cat’s overall health and wellbeing, including energy levels, skin and coat health, and digestion.
Novempurr allows us to shine a light on cat health and help support your cat’s health now and for the future.
To take part in the first-ever Novempurr, simply sign up to the Purina One 21 Day Program, and you could see a visible difference in your cat’s health in as little as seven days.
The Purina One 21 Day Program allows you to track the progress of your cat’s health via a pre- and post-health evaluation, and you’ll learn the visible signs of health to look out for each week.
You’ll also receive a free sample to kick-start your journey, along with weekly emails about what changes to look for in your cat’s health.
WHAT IS THE PURINA ONE® 21 DAY PROGRAM
The 21 Day Program delivers our mission to help more cats lead happier, healthier lives. After registering to the program, you will complete a pre-health evaluation for your cat. From here, you will commence the transition from your cat’s current food to PURINA ONE. Once your cat is eating PURINA ONE exclusively, your 21 Day Program begins. Over the next 21 days, you could see a visible difference in your cat’s health week by week.
Feeding PURINA ONE daily helps build the six visible signs of health, and the appealing taste ensures they enjoy every bowl.
WHAT YOU WILL GET OUT OF THE 21 DAY PROGRAM
- Pre & post health evaluation results for your cat
- A free 150g sample pack to aid the transition from your cat’s current food to PURINA ONE
- Weekly emails to support you through the 21 Day Program, with reminders on what visible differences you could see each week
- Exclusive articles and tips each week, when you log in to your 21 Day Dashboard
WHAT RESULTS COULD I SEE FROM THE 21 DAY PROGRAM?
Today : A great appetite
As your cat enjoys the delicious taste of PURINA ONE
Week 1+: Higher levels of energy & vitality
Due to the high quality ingredients and complete and balanced nutrition of PURINA ONE
Week 2+: A healthier digestion
With real meat and other high quality, wholesome ingredients aiding high nutrient absorption
Week 3+: Healthy skin, shiny coat & bright eyes
Thanks to the Omega 3 & 6 fatty acids, and essential vitamins and minerals provided by PURINA ONE
WIN A YEAR’S SUPPLY OF PURINA ONE®
To celebrate Novempurr, four lucky cat owners will win a year’s supply of PURINA ONE cat food. To enter, simply upload a picture of your cat with a bag of PURINA ONE cat food to Instagram and tag @purinaaustralia, #purinaone21days and #novempurr, and tell us, What made you start the PURINA ONE 21 Day Program this NOVEMPURR?
Entries open at 6am Wednesday 1st November 2017 AEDT and close 11.59pm Thursday 30th November 2017 AEDT. Entrants must be 15+. See full Terms and Conditions.